Brandy Re-Launch
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Our new Brandy product range and packaging has now started to hit the stores! A new departure for Brandy is the introduction of a chunks in jelly and chunks in gravy variety 6 pack offering to complement the exisitng Brandy loaf product range. The new chunks products are now available from all major and local retailers throughout Ireland. New improved formulations have also been introduced across the canned and complete ranges improving the quality and palatability of both offerings.
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The re-launch of Brandy and Brandy Complete will be supported by an extensive all Ireland TV and Radio advertising campaign kicking off on Friday 27th January 2012. Watch out for our TV Campaign on both TV3 and UTV during February and March . As part of our TV Campaign Brandy will be sponsoring Animal A&E on TV3 starting on Thursday 19th January @ 7.30pm.
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We are also sponsoring the Sunday Life Pet Corner ongoing, which commenced on Sunday 8th January.
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To inform our retailers of our re-launch plans, we will be advertising in all the leading Trade Publications throughout January to celebrate the re-launch of Brandy.
