Marketing

Mackle Petfoods have a dedicated Marketing Team who strive to continuously develop and grow their product ranges through a variety of means such as:

Above and Below-the-line Advertising
We have released a selection of TV ads over the years.  Please take a look in our Videos and Press section to view the various TV and Trade Press ads for our Brandy and Cat Club brands.  Regular In store promotions and shop displays also help to build brand awareness across the range.

NEW for 2012 ... The re-launch of Brandy and Brandy Complete will be supported by an extensive TV and Radio advertising campaign kicking off on Friday 27th January.  Watch out for our TV Campaign on both TV3 and UTV during February and March.  As part of our TV Campaign Brandy will be sponsoring Animal A&E on TV3 starting on Thursday 19th January @ 7.30pm.  We are also sponsoring the Sunday Life Pet Corner ongoing, which commenced on Sunday 8th January. 

Targeted promotional activity
From advertising campaigns and competitions to special offer packs and promotions in store, Mackle Petfoods strive to meet the needs of consumers on a daily basis.

Sponsorship
Mackle Petfoods sponsor a variety of dog shows every year from established agricultural shows throughout Ireland to Pet Fun Days and Local Pet events. 

Public Relations
The launch of our McGrath brand in 2007 led to various public appearances on radio and in the media from the Mooney Show through to Newstalk’s ‘The Right Hook’ thus creating the opportunity for the public to hear about Ireland’s first premium canned dog food.

Trade Shows and Exhibitions
To engage with customers directly, we are regular exhibitors at dog shows and agricultural shows throughout Ireland, from the Balmoral Show in Belfast to the Ploughing Championships and the Dublin Horse Show in the South of Ireland.

New Product Innovation
Mackle Petfoods continuously monitor Market and consumer trends to ensure we are right up to date with the needs of our target market.