Sainsbury’s increases Naturo range to over 1000 stores - Jan 2018
Sainsbury’s increases Naturo range to over 1000 stores.
Naturo, owned by Northern Ireland Company Mackle Pet Foods, has this week increased distribution into Sainsbury’s of its range of high quality, natural and grain-free dog food, with the introduction of 2 new lines to its existing range in stores. This follows on from the company’s £3 million investment in its plastic tray manufacturing facility in Moy, N. Ireland in 2017, which has enabled it to more than double production of the healthy pet range, Naturo.
This week a number of products from the Naturo range will launch into over 1,400 Sainsbury’s stores respectively across the UK – Naturo Grain Free Chicken & Potato with vegetables 400g tray will be supplied into 1,000 stores, and the Naturo Grain Free Trays 400g Variety 6 pack and Grain & Gluten Free Cans 390g Variety 6 pack will be supplied into 400 stores, doubling the existing store distribution. The new Naturo Grain Free Trays range is designed for dogs with sensitive stomachs and is ideal for dogs with digestive issues, whilst the new Naturo Grain & Gluten Free Cans range contains many superfoods providing important vitamins, minerals and antioxidants for the overall health of dogs. Sainsbury’s stores already take a variety of the Naturo product range – including Cat and Dog food, wet, and grain free.
Commenting on the addition of the two new ranges into Sainsburys, Claire McNally, Marketing Manager for Naturo said;
“We are delighted to be strengthening our relationship with Sainsbury’s who are now selling our healthy pet food range through over 70% of their stores in the UK. These two new lines mean that natural pet food is more accessible for pet owners, who are looking to purchase healthy food for their pets from the supermarket at the same time as shopping for their family. We recognise and have responded to the demand for high quality, grain free products by consumers, with the two new ranges of grain free, and grain and gluten free, both of which are ideal for dogs with digestive and health issues. By introducing the new lines to a wider number of its stores, Sainsbury’s is further investing in natural pet food solutions in response to demand from pet owners who are looking for more natural food choices for their pets.”
“A high level of care and attention is given to the manufacture of Naturo pet food throughout every stage; from sourcing raw materials to delivery to customers. The process is audited externally by the British Retail Consortium (BRC) and Naturo’s quality systems comply with the best as their “A grade” status confirms. This investment also echoes Naturo’s commitment to strive to provide an excellent level of service to all customers,” Claire added.
Sainsbury’s is also the first UK wide retailer to stock Naturo grain free wet cat food range. The range contains 4 varieties of mousse, with 80% high quality meat and added taurine for normal heart function and vision - bursting with health promoting ingredients.